Quite often, beginner entrepreneurs make the same mistake: they invest in renovations and equipment but forget about marketing. However, without proper promotion, even the coolest project risks being left without guests for one simple reason - no one knows about it.
Advertising in the entertainment industry involves a combination of various methods, as your target audience consists of both children and their parents.
Advertising in the entertainment industry involves a combination of various methods, as your target audience consists of both children and their parents.
Online Marketing:
- Instagram. Visually appealing photos and videos of children having fun at your events or using your services. Engage with users by responding to comments, partnering with bloggers, and maintaining an active presence.
- Facebook. A similar strategy to Instagram, focusing on attractive visuals and videos, but with more emphasis on detailed descriptions of services and events. Create groups for parents in your city.
- TikTok. Short, eye-catching videos that grab children's attention. Use trending sounds and hashtags to boost visibility.
- Website. An online platform showcasing all your services and offerings for visitors. Ensure the site has a simple, intuitive design, vibrant visuals, high-quality photos and videos, and a user-friendly booking system. Don’t forget to include contact information and customer reviews.
- Email Marketing. Send newsletters, promotions, and special offers to your subscribers to keep them engaged and informed.
Offline Marketing:
- Print Advertising. Ads in magazines, newspapers, posters in children’s institutions, and public places. Distribute flyers and business cards with eye-catching designs, both at your VR arena and outside (e.g., in schools).
- Radio Advertising. Advertise on radio stations popular with parents. People will learn about you simply while driving their cars.
- VR Club Merchandise. Items like stickers, bracelets, or decals can be handed out to kids after visiting your VR club. This helps spread awareness in schools and extracurricular activities.
- Participation in City Exhibitions and Fairs. Present your services and events at thematic gatherings and local events.
- Collaboration with Local Organizations. Organize joint events with kindergartens, schools, and sports clubs.
To determine which type of advertising is most effective for your VR club, track the statistics of both online and offline marketing efforts. Online platforms automatically collect data, while for offline advertising, you can conduct surveys asking visitors how they heard about you.
