New formats are emerging in the VR industry that transform VR clubs into not just entertainment centers, but real arenas for competition. One of them is VR tournaments. And if you’re not yet using them in your arsenal — now is the perfect time to start.
VR tournaments are an excellent marketing tool for several reasons:
Audience Attraction
By launching a VR tournament, you attract the widest possible audience: newcomers, your regular visitors, and even true professionals. The excitement creates a magnetic pull toward your VR club.
By launching a VR tournament, you attract the widest possible audience: newcomers, your regular visitors, and even true professionals. The excitement creates a magnetic pull toward your VR club.
Event Creation
This format pairs well with any occasion — holidays or casual visits. You can create an event around a VR tournament or enhance an existing event with this competitive gameplay.
This format pairs well with any occasion — holidays or casual visits. You can create an event around a VR tournament or enhance an existing event with this competitive gameplay.
Increased VR Club Visibility
Tournaments boost recognition, loyalty, and engagement. Hosting such competitions becomes a real information driver, both on your social media and in everyday conversations between participants and their fans.
Tournaments boost recognition, loyalty, and engagement. Hosting such competitions becomes a real information driver, both on your social media and in everyday conversations between participants and their fans.
Additionally, VR tournaments provide an excellent opportunity to build an active community around your business. During the tournament, you can collaborate with partners and sponsors because participation in such an event is genuinely appealing to everyone.
VR tournaments are a powerful tool for growing your VR club. You attract new audiences, including young gamers and their fans, create a full-scale event, and thereby increase the visibility of your arena!
VR tournaments are a powerful tool for growing your VR club. You attract new audiences, including young gamers and their fans, create a full-scale event, and thereby increase the visibility of your arena!
