One of the most important questions related to running a business is: “How do you get customers to return again and again?”
The Battle Start team has identified several key points that can help influence visitors and bring them back:
LOYALTY SYSTEM
This system helps increase the average check and the frequency of service purchases. There are many different ways to implement it, and in the process of working, you can choose the ones that suit you best. Let’s break down some possible tools:
Gift certificates – after hosting a birthday party, give the birthday celebrant a certificate for their next visit. Here’s how it works: You give a certificate equivalent to one game for one person. As a result, the kid will likely come back with a friend or family, ensuring an additional game session and extra earnings for you.
Discounts for feedback about your VR club – to receive a pleasant bonus, the client needs to leave a review. In doing so, they get a discount on their next visit, while you gain repeat visits and accumulate reviews, which are crucial for attracting new customers.
Bonuses for regular clients or large groups – offer attractive discounts, such as "10 players for the price of 8," or provide extra playtime as a bonus. This gives visitors a sense of exclusivity and personalized attention.
RELEASE OF NEW GAMES AND UPDATES
No matter how great your VR club is, the core of your offering remains your gaming product. It's crucial to regularly expand your game library and improve the games themselves. Clients need something new to keep coming back. We take care of this aspect - the Battle Start team works daily on diverse new products, releasing 2 new games each year tailored to different audiences.
UPDATING ADDITIONAL ACTIVITIES
We’ve already discussed various ideas for making parties more exciting by adding activities like cotton candy making or piñata smashing. In the lounge area, you could offer a wide selection of PlayStation games or board games to enhance the experience.
THEMATIC PARTIES
Host various events for everyone: celebrating the first day of summer, Halloween, or New Year’s Eve. Clients who have celebrated birthdays with you or simply visited for gaming will know you throw awesome events and will definitely come back for the next cool party.
PHOTO AND VIDEO RECORDINGS
A simple but highly meaningful element for people. We recommend taking photos and videos throughout the event -whether it’s a game session, birthday party, or corporate event. You’re selling emotions, and your task is to capture those emotions so that visitors remember how much fun they had with you. When reviewing their gallery, guests will think, “That was so cool, I need to come back!”
Naturally, equally important is the visitor’s first impression: quality service, polite and knowledgeable staff, marketing, and stylish design -these aspects should not be overlooked either.
We’ve outlined the main tools for re-attracting your customers and increasing the average check. Opening your franchise is easier than you think, especially with a team like Battle Start!