Nowadays there is a ton of different ways to get new customers and keep them with you for a long time. There’s no surprise that information technology is an integral part of our lives and because of that it is a good thing to boost your business. Entertainment marketing might not be the reason why you got into this industry, but it’s necessary to have an understanding of the main tools and techniques, to let your visibility, media exposure and business itself grow. By focusing on digital strategies, you can reach more customers faster than you may think.
Get a website
It’s one of the most important tools and fastest way to reach potential customers. Many companies make a mistake by ignoring this point and thus limit their ability to expand. A website will help you establish a brand identity. There you can place all the necessary information, which will help people to choose exactly you among all the others.
Speaking about the entertainment industry, it will be good to use bright colors, photos and videos, which will show your range of services and let customers see what to expect from your venue.
When people access your website they should find the answers to that kind of questions:
Who are you? The name of the company and what kind of services you offer, mission. You should give a potential customer a brief description of what you are about.
What do you offer? Photos and videos to make a visual perception is a key to your success. But it is also important to give a short text description of each service you offer to help the customers find the best option for them.
Price? And also in this block there might be a space for special offers and discounts for new customers to attract their attention
Contact information and how can I book a place? Your address, phone, email, links to your social media. You need to give a full information on how to reach you for customers’ convenience
You can also give further information or some unique rubrics, articles, event announcements and things like that. BATTLE START team consists of not only developers of the VR games, but other high-qualified specialists, including web-designers. And for our partners we provide a b2c website which will meet all the requirements mentioned above and will help to increase their profit and attract new customers. The website will be bright and understandable for people, so they would want to come and see and try everything in real life. You can also give further information or some unique rubrics, articles, event announcements and things like that. BATTLE START team consists of not only developers of the VR games, but other high-qualified specialists, including web-designers. And for our partners we provide a b2c website which will meet all the requirements mentioned above and will help to increase their profit and attract new customers. The website will be bright and understandable for people, so they would want to come and see and try everything in real life.
Speaking about the entertainment industry, it will be good to use bright colors, photos and videos, which will show your range of services and let customers see what to expect from your venue.
When people access your website they should find the answers to that kind of questions:
Who are you? The name of the company and what kind of services you offer, mission. You should give a potential customer a brief description of what you are about.
What do you offer? Photos and videos to make a visual perception is a key to your success. But it is also important to give a short text description of each service you offer to help the customers find the best option for them.
Price? And also in this block there might be a space for special offers and discounts for new customers to attract their attention
Contact information and how can I book a place? Your address, phone, email, links to your social media. You need to give a full information on how to reach you for customers’ convenience
You can also give further information or some unique rubrics, articles, event announcements and things like that. BATTLE START team consists of not only developers of the VR games, but other high-qualified specialists, including web-designers. And for our partners we provide a b2c website which will meet all the requirements mentioned above and will help to increase their profit and attract new customers. The website will be bright and understandable for people, so they would want to come and see and try everything in real life. You can also give further information or some unique rubrics, articles, event announcements and things like that. BATTLE START team consists of not only developers of the VR games, but other high-qualified specialists, including web-designers. And for our partners we provide a b2c website which will meet all the requirements mentioned above and will help to increase their profit and attract new customers. The website will be bright and understandable for people, so they would want to come and see and try everything in real life.
Focus on social media
Accounts in well-known social networks is another free engagement tool. Get accounts on Facebook, YouTube, Instagram and post something regularly. It will be enough to post the content 2 times a week and use stories (for example 3 times a day) to announce newest events and special offers. There’s a ton of themes to write on. You can tell people what the perfect celebration looks like, what kind of games you have in your venue, show some reviews from your customers, write short reports about your events and so on and so forth. It's great to cross-post announcements for future events or special offers too, depending on your niche. Make sure your pages are designed in accordance with your brand identity, as well as the website. Your bio on the accounts should also be filled with important information to easily find you. It’s good to use the key words which are most frequently used while searching for your type of business. For example for our niche they are: VR games, birthday parties for kids, corporate events and so on. This concept of being available on many different platforms is known as «omnichannel marketing» and it’s how customers expect businesses to operate these days.
Showcase the fun with video
Your future customers want to know what to expect before they decide to attend your venue for a day out or hold their celebration there. People will most likely search the information about your place and offers on YouTube and social networks, that’s why video marketing is so useful in the entertainment industry. Many small companies create blogs to share their experiences and boost search engine rankings, but it’s crucial not only to tell, but show. At the start of your business our team will give you some video materials to post: our game trailers, professional marketing videos and so on. You can only use them as a reference to film your own ones in the future. Creating short videos demonstrating what you offer will help people to understand why they should attend your place. As an idea you can hold a huge event for the grand opening and shoot a showreel of all of your activities and games that you are about to offer in the future. Give your guests discount coupons and let the most expensive and coolest party in your venue thrown by yourself sell you to customers. It's also recommended to use «call to action» to encourage them to buy your services. Don’t forget to add keywords in your video description, so that they show up on search engines when people are looking for something to entertain near them.
Try paid digital advertisements
One of the main ways to get in front of your target audience is through paid advertising. Digital ads, especially on social media and Google can increase sales.Our franchisees spend from 4% to 8% of their revenues per month on internet promotion as it is an important and effective promotion channel.
Facebook ads can be targeted to specific hobbies and interests of individuals in your region, while Google Ads can help you show up when people search for certain keywords. Both are effective for the entertainment industry and VR business specifically.
Facebook ads can be targeted to specific hobbies and interests of individuals in your region, while Google Ads can help you show up when people search for certain keywords. Both are effective for the entertainment industry and VR business specifically.
Think ahead for the best marketing strategy
To integrate these ideas, It is recommended to plan out spending strategies in advance. Create a timeline for when you want to get the word out, and then consider the different methods to do so.
By making a checklist of marketing tasks, it’s less likely things will fall through the cracks once the date approaches. You’ll present yourself more professionally and get more attention for your venue.
Marketing is a crucial thing, which you should not ignore and pay attention to all the tools. The more strategies you try and use, the more customers you get.
By making a checklist of marketing tasks, it’s less likely things will fall through the cracks once the date approaches. You’ll present yourself more professionally and get more attention for your venue.
Marketing is a crucial thing, which you should not ignore and pay attention to all the tools. The more strategies you try and use, the more customers you get.
