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NEWS

Space design and club uniqueness. How do you stand out from the competition?

To start with, there's often a misconception that operating a VR venue is only about the games, but there’s a lot more behind the curtains. Service, marketing, programs, and different ways of hosting events. But today we will speak about one of the things that is not obvious at first glance. It’s the design of your venue—the interior and exterior—and how these things affect your business.

Your venue's signage is one of the first things to think about. After all, it should fit into the overall design concept, and moreover, it's a great tool for attracting cold traffic that doesn't know anything about you yet. In the age of creative thinking, just beautiful letters will not be enough. Your sign should be bright, eye-catching, and stylish, that is, so that just by seeing it, passersby will want to look inside and find out information about what is going on there at you.
Brightly colored design elements will also be a good solution for the exterior. For example, avant-garde figures or installations—even familiar banners with an interesting design solution—can improve the appearance of your space from the outside. And if your arena is located in the pavilion of a shopping center, you can creatively decorate the showcase: place there figures of characters, recreate one of the locations of the game—whatever your imagination can do.

Another creative way to stand out among the competitors and improve your design is to create an openspace for your venue. If it is possible in your venue technically, you can place glass partitions; thus, people from the outside will be able to see how your customers play and may want to join the game too. This effect can be reinforced by screens or televisions that will broadcast headset images in real time. Our application, namely the Spectator mode function, allows you to do this with ease. And when there are no games on your venue during the day, you can play game trailers or other video content.
Now it’s time to move inside. To start with, it's worth deciding on colors that will reflect your brand. When working with us, you can certainly use our brand colors and other materials that we provide for the design of premises. However, we do not limit your freedom in this matter, and you can, of course, stick to your plan; we only indicate the direction, as there are several nuances that should be considered when developing a design project specifically for VR venues. Although the venue should be eye-catching, bright, and festive, you should avoid flashing RGB lights, spotlights, mirrors, and other reflective surfaces. All this has a bad effect on the headsets, and they stop holding the calibration, which will not allow the game to work properly. But you can, for example, decorate the ceiling creatively or choose ceiling lighting with interesting shapes.

Speaking about the flooring, which also affect the calibration, we have a separate article explaining all the peculiarities on this point and you can get it for free just by submitting an application. Your personal manager will not only send this information but also tell you more about starting a partnership with BATTLE START.
The next step is to make your interior look attractive for your customers. VR is the future and the interior should fully reflect this statement. You can make futuristic design for the play area by applying banners with the characters and location from BATTLE START universe or other elements and come up with some creative decisions for lounge zone and even name it extraordinary. That will definitely help you to stand out in the competition and attract a target audience that pays attention to their comfort and wants to spend their free time in beautiful places, thus they are ready to pay for it.

Moreover, If your venue looks interesting, your customers will take pictures of themselves in there and post them on social media. And that is a great way to promote your place even without your direct involvement.

To conclude, it is necessary to mention that a great design of your venue is a key to growing your business faster. With the help of BATTLE START, it will be even easier for you, as we provide the direct instructions and draft design materials, which you can freely use while building your own venue. Just submit an application on the website to learn more information.