Starting a new venture requires courage, but it's how leaders and innovators are born. Virtual reality is not a glimpse into the future; it is the next chapter of entertainment, happening now. People are searching for connection and experience that are more immersive, more memorable, and more shared than anything traditional leisure activities can offer.
By opening a BATTLE START arena, you are not just starting a VR Business—you are building a gateway to adventure for your community. You are offering them the chance to be the heroes of their own stories, to laugh, move, and create memories that stick with them long after the headsets are off.
To help you launch your business in this new and highly promising niche, we've compiled answers to the most frequently asked questions. This guide will be highly useful for you.
By opening a BATTLE START arena, you are not just starting a VR Business—you are building a gateway to adventure for your community. You are offering them the chance to be the heroes of their own stories, to laugh, move, and create memories that stick with them long after the headsets are off.
To help you launch your business in this new and highly promising niche, we've compiled answers to the most frequently asked questions. This guide will be highly useful for you.
1. What do I get as a franchisee with BATTLE START?
As a partner in our virtual reality franchise, you receive a complete package for success:
- Unlimited Game Subscription: Full access to our library of the best virtual reality games, including regular updates and the addition of two new games annually
- Comprehensive Support: You are assigned two dedicated managers – one for technical support and another for product and business strategy
- Step-by-Step Guidance: Detailed instructions on selecting your premises, setting up equipment, and recruiting and training staff
- Powerful Marketing Tools: Access to a private channel filled with ready-made social media posts, high-quality photos/videos, and proven advertising campaign templates
2. What are the initial investments, and what is included?
Your investment will vary based on your local market and the arena format you choose. Generally, our franchisees invest between $25,000 for a 8-player arena and $50,000 for a 16-player setup. This covers the game subscription, a minimum set of VR headsets, a tablet, and a router. Remember to also budget for renovation, rent, and staff salaries.
3. Are there any hidden or regular payments besides the game subscription fee?
No. This is a core principle of our virtual reality franchise. With BATTLE START, you pay only for an annual games subscription. There are no franchise fees, royalties, or other hidden costs. All profit generated by the BATTLE START VR franchise will be entirely yours to keep.
4. Is my city suitable for opening your franchise?
Based on our franchisees' success, we provide clear recommendations:
- For cities with 35,000 to 100,000 people: an arena for a maximum of 10 players
- For cities with over 100,000 people: expanded formats for 10-20 players are a viable option
5. What kind of location and space do I need for my VR Business?
To define the size of your VR arena, you must first select a tariff. Our tariffs are tiered based on the maximum number of players and the scale of the available game library.
Here is a detailed guide to our formats:
Here is a detailed guide to our formats:
- Mini Arena 8 (8 players max) → from 60 m²
- Mini Arena 10 (10 players max) → from 100 to 150 m²
- Arena 12 (12 players max) → from 150 to 190 m²
- Arena 14 (14 players max) → from 190 to 220 m²
- Arena 20 (20 players max) → up to 220 m²
6. What are the specific requirements for the premises besides the area?
Square footage is just one factor. Here are 5 critical points for choosing your venue:
- Lighting: Avoid spaces with intense, direct sunlight or numerous flashing lights, as they interfere with headset tracking. Also, avoid locations where elevator doors are in direct sight of the play area
- Safety: The gaming space must be free of sharp objects, stairs, exposed wires, and tripping hazards. We recommend a soft floor and a buffer zone around the play area for added safety
- Ceiling Height: A minimum of 2.5 meters is required as players will be active, jumping, and reaching overhead
- Ventilation/Air Conditioning: Our games are a physical activity. A well-ventilated space is crucial for player comfort
- Location: High foot traffic is a significant advantage. If located in a mall, ensure it's not a "dead zone." For event centers, consider accessibility and parking
7. Do you help with finding and approving a venue?
The search and official paperwork are your responsibility, as you know your city best. However, our team will provide valuable recommendations based on the successful experiences of our other franchisees.
8. Can I split a large arena into several smaller ones?
9. Is it true that the business can be launched in 1 day? What does this rapid launch process include?
Yes, it's true for specific scenarios. Unlike our competitors, BATTLE START provides immediate access to our full library of ready-to-use games.
A one-day launch is feasible in two cases:
For launching a new stationary VR arena from scratch, we recommend planning for a timeline of two weeks to a month.
A one-day launch is feasible in two cases:
- If you already run a mobile business (e.g., mobile laser tag or a game truck), you can purchase VR headsets, a tablet, and a router from a local store, activate your subscription, and add VR experiences to your offerings the very next day
- If you already operate a VR business and only want to expand your game library, all you need is a BATTLE START subscription
For launching a new stationary VR arena from scratch, we recommend planning for a timeline of two weeks to a month.
10. How do you help attract the first clients immediately after opening?
You will receive marketing materials upon signing the contract. However, we advise starting to build your client base as soon as you secure your premises. A strong pre-launch campaign is key to achieving profitability faster.
11. What exactly does on-site technical and marketing support entail?
We provide end-to-end support:
Furthermore, we systematically collect feedback from our franchisees and use it to make continuous adjustments and develop the gaming ecosystem.
- Technical: Our experts assist with any technical issue, from initial setup to game updates
- Marketing: You get access to a rich library of social media content and proven ad templates to effectively attract and convert customers
Furthermore, we systematically collect feedback from our franchisees and use it to make continuous adjustments and develop the gaming ecosystem.
12. What equipment should I buy for my VR arena?
At a minimum, you will need VR headsets (which include controllers), a router, a tablet, and a PC. For a detailed breakdown of specific models and technical requirements, we have a dedicated article to guide you through the equipment selection process and ensure you're fully prepared for launch.
13. Is all the necessary equipment included in the franchise cost? Or does it need to be purchased separately?
We are the developers of the revolutionary, new VR ecosystem, not hardware manufacturers. To ensure you get the best prices and avoid complex international logistics, we recommend purchasing equipment from your local market. We will provide you with a full list of recommended brands and models, plus comprehensive instructions and support for installation and software setup.
14. How reliable is the equipment, and what is the warranty?
Under the constant load of a commercial arena, a VR headset typically lasts about 2 years. The warranty is provided by the local dealer from whom you purchase the equipment. We strongly advise keeping 1-2 extra headsets in reserve to ensure a seamless customer experience.
15. Do you have statistics on load: how many sessions per day can one VR headset handle?
We recommend a maximum of 10 hours of continuous operation per day for a single VR headset to ensure its longevity and performance.
16. How often do you add new VR games, and is it enough to keep guests coming back?
Our game library already offers the most extensive free-roam VR content available. We add two new games every year. It's important to remember that customers return not only for new storylines but also to relive the unique gaming experience that cannot be obtained outside a VR arena.
17. Can I change the game package or add specific new releases later?
Your subscription grants access to all BATTLE START games suitable for your arena's format. All new releases are added to your library automatically and free of charge.
18. What happens if I stop paying the monthly subscription?
Your game access continues until the last paid day. After that, the content will be locked until the subscription is renewed. We send payment notifications to help you avoid missing the deadline.
19. Do you have games in our local language?
All in-game texts and subtitles are available in: English, Spanish, Turkish, German, French, Italian, Chinese (Simplified), Japanese, Russian, Hindi, Portuguese, Polish, Dutch, Hebrew, and Arabic. If your language is not listed, we can translate the text.
Voice-overs are currently in English, but we are working to add Spanish and Chinese.
Voice-overs are currently in English, but we are working to add Spanish and Chinese.
20. How much will I earn with my VR arena?
Your monthly revenue is influenced by several factors, including your arena's capacity, the range of additional services you offer, and your ability to create attractive package deals for your customers.
We offer a wide variety of tariffs, allowing you to find the perfect fit for your business. To help you make an informed decision faster, we provide approximate revenue calculations for each arena type.
We offer a wide variety of tariffs, allowing you to find the perfect fit for your business. To help you make an informed decision faster, we provide approximate revenue calculations for each arena type.
21. What is BATTLE START's key advantage if I have local competitors?
Our primary advantage over competitors is the largest game library in the free-roam VR market, featuring over 100 hours of unique content—and it's constantly growing.
Secondly, and just as importantly, is our universal appeal. BATTLE START is designed without age restrictions, allowing you to target three key customer segments simultaneously:
This makes BATTLE START the only provider offering a truly family-friendly free-roam VR format. The availability of non-aggressive and non-violent games allows you to generate revenue not just from game sessions, but also by organizing themed family and children's parties, significantly expanding your potential customer base.
Secondly, and just as importantly, is our universal appeal. BATTLE START is designed without age restrictions, allowing you to target three key customer segments simultaneously:
- Adult Gamers: With a focus on shooters, horror, and quests
- Children: Through specially developed, age-appropriate content
- Mixed Groups: With a wide selection of arcade games that are engaging for all ages
This makes BATTLE START the only provider offering a truly family-friendly free-roam VR format. The availability of non-aggressive and non-violent games allows you to generate revenue not just from game sessions, but also by organizing themed family and children's parties, significantly expanding your potential customer base.
22. Is it possible to start with a Mobile MR Arena for off-site events and later expand to a stationary location?
Yes, this is a very common and effective strategy. The mobile format allows for a quick launch and market testing. Scaling up to a stationary venue is a straightforward process when you're ready.
23. I'm new to the VR industry and would like to test the local demand. What options do you offer for market validation?
For newcomers to the VR Business, we have a 14-Day Free Trial: full access to our game library to test the product.
Your Journey Starts Here
In an era of rapidly shifting entertainment demands, launching a VR business is one of the most visionary moves an entrepreneur can make.
With BATTLE START, you're not doing it alone. You get a partner dedicated to your success, from your very first question to the day you open your doors and beyond.
Don't let uncertainty hold you back. Take the first step to become a leader with us.
With BATTLE START, you're not doing it alone. You get a partner dedicated to your success, from your very first question to the day you open your doors and beyond.
Don't let uncertainty hold you back. Take the first step to become a leader with us.
